For High-End Jewellery Businesses Ready to Sell Online
Your Best Pieces Deserve More Than a Glass Case.
We Build the Online Store to Match.
We build premium Shopify stores and launch targeted digital ad campaigns for independent jewellers and luxury dealers.
No long-term contracts. No tech skills required. We handle everything.
No long-term contracts. No tech skills required. We handle everything.
Done-for-you
we build your store, write your copy, launch your ads
Live in 30 days
from handshake to paying online customers
Ad spend included
no hidden costs, no separate budgets
Built by the trade
we run our own jewellery brand on this exact system
If you're a:
Jewellery store owner sitting on six figures of inventory but no online presence, or a website that hasn't been touched since 2019
Independent dealer or wholesaler selling at shows and through trade networks but leaving online revenue on the table
What we're about to show you is the fastest way to go from zero digital presence to a professional online store with paying customers, in 30 days.
The Jewellery Trade Has a Digital Problem
You're Sitting on Extraordinary Product With No Way to Sell It Online
You've spent years building something exceptional. But right now:
- ◆The only people who see your pieces are those who physically walk through your door or meet you at a show
- ◆Online-first brands with half your quality are outselling you because they showed up on someone's phone
- ◆You've got six figures of inventory with no way to reach buyers beyond your local area
You've Tried "Getting Online" Before. And It Was a Disaster.
The result is always the same: something half-finished that doesn't reflect your quality.
- ◆You paid someone's nephew to build a Wix site that looks like it's from 2015
- ◆You tried Shopify yourself and gave up halfway through
- ◆You've got an Etsy listing with terrible photos and zero traffic
- ◆It sits there doing nothing, while you go back to what you know
You Don't Have Time to Learn Digital Marketing. And You Shouldn't Have to.
You're a jeweller, not a media buyer. But without the right expertise:
- ◆Facebook pixels, Google Shopping feeds, and SEO remain a foreign language
- ◆Your online store is a shop on a street with no footfall
- ◆The product is there — the customers aren't
That's exactly why we built this.
Introducing: The Golden Spur Launch System
The Golden Spur Launch System is a done-for-you package that takes your jewellery business online, properly. We build you a premium Shopify store, write every product description, set up your digital ad campaigns, and launch you to paying online customers. All within 30 days.
This isn't a template you customise yourself. It's not a course on how to build a website. We do the work. You provide the product, and we handle the store, the copy, the ads, and the strategy. By the end of the first month, you have a branded online presence that matches the quality of your pieces, with real customers finding you through Google and social media.
We built this because we're in the trade ourselves. The Golden Spur is our own jewellery ecommerce brand. We've done this for ourselves first, and now we're doing it for select dealers and stores who want the same result without the learning curve.
The Golden Spur Launch System
Doing It Yourself / Hiring a Generic Agency
Built by people in the jewellery trade
Built by people who've never touched a carat
Premium Shopify store live in 30 days
Months of back-and-forth with no deadline
Product copy written for luxury buyers
Generic descriptions that read like eBay
Ad campaigns targeting jewellery buyers specifically
Broad targeting that wastes your budget
Ongoing optimisation and performance reporting
"Here's your site, good luck"
Fixed pricing, no surprises
Hourly billing that spirals
Same product. Ten times the reach.
Three Ways to Launch. Pick What Fits.
Storefront
$5,000
Get Online. Get It Right. 30 Days.
- ◆Custom Shopify store design (up to 25 product listings)
- ◆Brand-aligned theme customisation
- ◆Professional product page copywriting
- ◆Basic SEO setup (so Google finds you)
- ◆Meta ads launch campaign: 30 days of creative, management, and ad spend included
- ◆Mobile-optimised, ready to sell from day one
Best for
Dealers and stores who want a clean, professional online presence and their first ad campaign, fast.
Showcase
$10,000
The Full Launch. The Full Funnel. 30 Days.
Everything in Storefront, plus:
- ◆Up to 50 product listings
- ◆Hero collection landing page (drives traffic to your best pieces)
- ◆Google Shopping setup (appear in product search results)
- ◆Email capture + 5-email welcome sequence (turn browsers into buyers)
- ◆Product photography shot list and direction guide
- ◆Retargeting campaigns (follow up with people who browsed but didn't buy)
- ◆All ad spend included: Meta + Google, fully managed for 30 days
Best for
Stores and dealers ready for a serious online revenue channel, not just a digital business card.
VIP
$15,000
We Become Your Digital Department. 30 Days to Launch. 12 Months of Support.
Everything in Showcase, plus:
- ◆Unlimited product listings
- ◆Full conversion funnel build (landing pages, email sequences, retargeting)
- ◆Google Ads + Meta Ads (dual-platform launch), all ad spend included
- ◆Monthly performance reporting
- ◆Quarterly strategy call for 12 months
- ◆Priority support and dedicated account manager
Best for
Established jewellers and luxury dealers who want a complete digital operation, built, managed, and optimised by people who understand the trade.
Ongoing Ad Management (Optional Add-On)
$2,000/month after your 30-day launch. We continue managing and optimising your ad campaigns, adjusting creative, scaling what works, and sending you a monthly performance report.
From Handshake to Live Store in 30 Days
Book Your Strategy Call
We'll talk through your business, your product range, your goals, and which package makes sense. No pressure, no jargon, just a straight conversation about what's possible.
We Build Everything
Our team designs your store, writes your product copy, sets up your ads, and prepares your launch, all while you keep doing what you do. We'll need your product photos and a few details. That's it.
Launch and Sell
Your store goes live, your ad campaigns start running, and customers start finding your pieces online. We monitor performance, optimise what's working, and report back to you with clear numbers.
Built by Jewellery People. Backed by Results.
Our Own Brand, Built With This Exact System
The Golden Spur (thegoldenspur.co.uk) is our own jewellery ecommerce brand: live, selling, and growing. Everything we offer clients is what we've already built and tested on ourselves. We're not an agency guessing. We're operators in the trade who productised what works.
George Potter, Over 5 Years in the Jewellery Trade
George has been trading high-end jewellery for over 5 years, working with dealers, retailers, and private buyers across the UK. He built The Golden Spur Digital because he kept seeing the same problem: incredible product, zero digital presence. This isn't an agency play. It's a trade solution.
Common Questions Before You Book
Your Product Is Already World-Class. Your Online Presence Should Be Too.
Register your interest and our team will be in touch. We'll talk through your business, show you what's possible, and tell you exactly which package fits. No pressure. No jargon. Just a straight conversation with people who know the trade.
Limited availability. We work with a select number of clients at a time to maintain quality. No long-term contracts.